006: I was a Lousy Leader, so I Studied Leadership, with Bob Burg
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Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It has been reissued in a new, expanded edition with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.
Click to Tweet: Bob Burg shares who had the most significant impact on his career. Listen in: #YourBestManager podcast http://yourbestmanager.com/bobburg
Bob Burg Interview – Key Takeaways:
- 1:46 Bob Burg’s Career Path
- 2:58 How Bob learned the “art” of selling
- 3:58 A System is simply the process of predictably achieving a goal based on a logical and specific set of how-to principles
- 6:12 Who was Bob’s Best Manager and Why?
- 7:05 You can learn from both good leaders and bad leaders
- 8:00 Biggest People Management Challenge: Having no idea what to do as a leader, and being unable to add value to the high performers or any value to those who weren’t immediately high producers.
- 10:00 The Solution: Once I realized I was a lousy leader, I began to study leadership
- 10:30 Understand that people don’t come in already know… you need to build up and encourage others without doing it for them. Allow others to learn and to fail. You can control certain things but not everything. You can create an environment for people to thrive and you can make people feel valued.
- 11:31 What’s Exciting Bob Today? With his business partner, Kathy Tagenel, Bob has created the Go-Giver Sales Academy, where they hold small events with 7-10 people and they dive into the 5 laws of success discussed in the Go-Giver as they relate to the attendee’s respective business’.
- 14:07 The importance of investing in personal and professional self-development.
- 15:57 On Mentorship, how to find a mentor… and how not to do it
- 18:56 How to say thank you
- 21:18 About the Go-Giver, how it could help new leaders
- Shift your focus from getting to giving
- Provide value to others
- The Law of Influence – Your influence is determined by how abundantly you place others’ interests first
- Your responsibility as a leader is to serve others
- 23:32 Bob’s Book Recommendation for First-Time Managers
- Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, by Lee Cockerell
- Everybody Matters: The Extraordinary Power of Caring for Your People Like Family, by Bob Chapman
- Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, by Simon Sinek
- Leading with Noble Purpose: How to Create a Tribe of True Believers, by Lisa Earle McLeod
- 24:46 Final words of encouragement
- Go out and learn as much as you can… but then apply it
- Don’t worry about making mistakes because you are going to make mistakes – learn from your mistakes
- 25:05 Control your ego
Interesting Links & Resources:
The Go-Giver Website – Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable?
Free Management Course: Fully Engaged in 10 Days – Learn Three Critical Components to Increasing Employee Engagement on Your Team